In some circles, product launches are an overhyped and overused marketing strategy. I agree that there are some marketers who have taken this innocent, intelligent strategy and turned it into an occasion to hard sell and harass their potential customers. Trust me, I’ve seen it and I hate it too. Still, we should not abandon the strategy just because of a few aggressive marketers. Have you fallen victim to one of the misconceptions below?
Myth #1 – They only work for “make money online” products. If you do any marketing in this niche, you have seen a lot of launches. You might even feel a little overexposed to the strategy. But there is a reason why you see so many…they work! Still, that does not mean that the “make money” niche is the only place the work. As a matter of fact, my two biggest clients are in markets that have nothing to do with internet marketing or making money. The fact is, the strategy works. Your challenge is to find an execution method that your target market will love.
Myth #2 – They instantly make me a “real business”. This myth assumes that one good promotion will offer customers for life. A smart business person knows that there will never be a silver bullet solution like that. A smart business person also knows that product launches have a “stacking” effect that creates a platform for bigger promotions down the line. Instead of trying to win it all at once, think very carefully about how you can string multiple launches together.
As a result of certain negative behavior, some have challenged the effectiveness of this strategy. This is unfortunate because product launches are one of the best customer conversion strategies you can use in your business. This article has identified two of the top myths. Have you fallen victim to either of these misconceptions?
When used the right way, a product launch is a sequenced marketing method designed to create response. Do not let the actions of a few turn you away from one of the most potent marketing methods available today.